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Accounting concepts, principles and conventions: entity, money measurement, going concern, accrual, consistency, matching, prudence and materiality, each with an example

Three concepts are fundamental assumptions under AS 1, paragraph 10: going concern, consistency and accrual. Three more govern the choice of policies under paragraph 17: prudence...

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Topic
Accounting Standards & Bookkeeping
Published
October 4, 2026
Last updated
Oct 4, 2026
Reading time
7 min
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Last updated: October 2026Verified against: Government sources

Accounting concepts are the working rules that decide what goes into the books, when it goes in and at what amount. Some are stated in an Accounting Standard, some in the Framework behind the standards, and some are simply the habits that make a set of books understandable. This guide takes each one, gives an example, and shows where it appears in the accounts, which is also how our bookkeeping and online accounting team checks a client's books.

Where the concepts come from

AS 1 groups going concern, consistency and accrual as fundamental assumptions that are usually not stated because their acceptance is assumed (paragraphs 9 and 10). It separately lists prudence, substance over form and materiality as the major considerations for selecting accounting policies (paragraph 17). The Framework repeats accrual, going concern and consistency at paragraphs 22 to 24, and covers substance and prudence at paragraphs 35 and 37. Our guide to AS 1 on accounting policies covers the standard in full; this article is about the ideas.

The concepts in a table

ConceptWhat it meansExampleWhere it shows in the accounts
Business entityThe business is separate from its ownerA proprietor's household electricity bill is drawings, not a shop expenseDrawings account; owner's capital
Money measurementOnly items that can be stated in money are recordedA skilled manager is not an asset; a loan to the shop isAbsence of "people" from the balance sheet
Going concernThe business will continue (AS 1, para 10)A van is carried at cost less depreciation, not at what a forced sale would fetchDepreciation, fixed assets at cost
AccrualRecord when earned or incurred, not when cash moves (AS 1, para 10)March sales on credit are March incomeDebtors, creditors, outstanding and prepaid items
ConsistencySame policies from year to yearStock is valued on the same formula each yearPolicy note; comparable figures
MatchingSet costs against the income they helped earnCost of the goods sold in the year is charged against that year's salesCost of goods sold, closing stock
PrudenceDo not anticipate profit; provide for known lossesA doubtful debtor is provided forProvision for doubtful debts
Substance over formRecord the economic reality, not the legal wrapperGoods held for a customer and already paid for are treated according to the reality of the dealRevenue and asset recognition
MaterialityDisclose items that would influence a user's decisionA single pen is not tracked as an assetLevel of detail in notes

The wording that matters

Three paragraphs are worth reading in the original. Paragraph 10 describes going concern as continuing in operation for the foreseeable future, with neither the intention nor the necessity of liquidation. Paragraph 17 says that under prudence "profits are not anticipated but recognised only when realised though not necessarily in cash". The same paragraph asks that provision be made for all known liabilities and losses even where the amount cannot be fixed with certainty.

On materiality, paragraph 17 asks for disclosure of items "the knowledge of which might influence the decisions of the user". There is no fixed percentage in the standard, so a figure that is trivial for a large company can be material for a small shop.

Worked example: one year of a stationery shop

The entity and all figures in this example are invented for illustration.

Anita Stationers keeps books for the year ended 31 March 2026. The facts:

  • Credit sales for the year are 7,50,000; customers have paid 6,50,000 so far.
  • Goods that were sold cost 4,20,000, all paid in cash.
  • Rent paid in the year is 90,000, of which 15,000 is for April 2026.
  • Electricity paid is 40,000; the March bill of 8,000 arrives in April.
  • One debtor owing 10,000 is doubtful.

Cash view (money in less money out).

ParticularsAmount
Cash from customers6,50,000
Less: goods 4,20,000 + rent 90,000 + electricity 40,0005,50,000
Cash surplus1,00,000

Accrual and matching view.

ParticularsAmount
Sales (accrual)7,50,000
Less: cost of goods sold4,20,000
Gross profit3,30,000
Less: rent (90,000 less 15,000 prepaid)75,000
Less: electricity (40,000 + 8,000 accrued)48,000
Profit before provision2,07,000
Less: provision for doubtful debt (prudence)10,000
Profit for the year1,97,000

Reconciling the two views. Cash surplus 1,00,000 plus debtors 1,00,000 (7,50,000 less 6,50,000) plus prepaid rent 15,000 less electricity accrued 8,000 gives 2,07,000. Deducting the 10,000 provision leaves 1,97,000.

Check: 1,00,000 + 1,00,000 + 15,000 - 8,000 = 2,07,000; 2,07,000 - 10,000 = 1,97,000, equal to the profit in the accrual statement. The same-policy test (consistency) is met provided the shop provided for doubtful debts in the same way last year; if not, the change must be disclosed.

Cash accounting has its place; see our note on cash and accrual accounting. The Framework's paragraph 22, however, says financial statements are prepared on the accrual basis.

Conventions in daily book-keeping

Business entity. Never mix the owner's spending with the business account. In a partnership, each partner's drawings go to a drawings or current account.

Money measurement. Staff skills or goodwill built up over the years do not appear in the books because they have no transaction price; a loan taken from the bank does.

Consistency. The Framework (paragraph 24) allows a change of policy only in exceptional circumstances, and the effect is disclosed, as our guide on AS 5 and changes in accounting policies explains.

Materiality. Small items are expensed in the year even if they last longer; for example, a 400 rupee stapler does not go into the fixed asset register.

Need help with books that follow the concepts?

If your accounts mix owner and business spending, skip accruals or have unsettled policies, we can set up the books and review the year-end entries. Our bookkeeping and online accounting team works with small businesses on exactly these points.

Key takeaways

  • Going concern, consistency and accrual are the fundamental assumptions in AS 1.
  • Prudence, substance over form and materiality guide the choice of policies.
  • Cash profit and accrual profit differ by debtors, creditors, prepaid and accrued items.
  • Prudence means no anticipated profits and provision for known losses.
  • A change in policy must be disclosed.

Read next

Disclaimer: Based on the Accounting Standards issued by the Institute of Chartered Accountants of India as on 1 April 2025, the Companies (Accounting Standards) Rules, 2021 as amended up to G.S.R. 169(E) of 10 March 2026, the Companies Act, 2013 and the ICAI guidance named in the article, as consulted on 4 October 2026. The worked example uses invented figures. Later amendments should be checked on icai.org and mca.gov.in. This article is general information, not legal advice; check the official text before acting.

Quick recapKey facts & short answers

Key Facts About Accounting concepts

  • Applies in: All states across India, under the relevant central law.
  • Mode: Mostly online via the official government portal.
  • Typical timeline: Ranges from a few days to a few weeks depending on the case.
  • Non-compliance: May attract penalties, interest or late fees.
  • Expert help: TaxClue completes the entire process end to end for you.

What are the fundamental accounting assumptions?

Going concern, consistency and accrual, as stated in AS 1, paragraph 10.

Is the accrual concept the same as the matching concept?

Related, not identical. Accrual records items when earned or incurred; matching sets the costs against the income they helped produce. AS 1 says matching considerations are not dealt with in the standard itself.

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Disclaimer: This article is for general informational purposes only and does not constitute professional tax, legal or financial advice. Laws, rates and due dates change and can vary by individual case — always verify with the relevant government source (e.g. mca.gov.in, incometax.gov.in) or consult a qualified professional before acting. TaxClue accepts no liability for decisions taken based on this content.

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Questions, answered

Short, direct answers to the 6 questions readers ask most on this topic.

Going concern, consistency and accrual, as stated in AS 1, paragraph 10.

Related, not identical. Accrual records items when earned or incurred; matching sets the costs against the income they helped produce. AS 1 says matching considerations are not dealt with in the standard itself.

Disclosure is necessary (AS 1, paragraph 9).

No. It means not anticipating profit and providing for known losses. Understating income without a reason is not prudence.

The accounting should follow the economic reality of a transaction and not merely its legal form (AS 1, paragraph 17).

No. Materiality depends on whether knowledge of the item might influence a user's decision.