GeM Seller Success —
From Registered to
Revenue-Generating
Registration gets you on GeM. But it's your brand approval, catalogue quality, specification accuracy, pricing strategy, and listing visibility that determine whether government buyers actually find you, trust you, and order from you. TaxClue's GeM Seller Success services take your account from inactive to fully optimised — ready to receive and fulfil government purchase orders.
Optimise Your GeM Account
Expert reviews account in ✅ 24 hours
Everything Between GeM Registration and Your First Government Order
Thousands of businesses are registered on GeM but receive zero orders — because their brand is unapproved, their catalogue is incomplete, their specifications are wrong, or their pricing is uncompetitive. TaxClue's 7-service GeM success suite fixes all of it.
Brand Approval on GeM — Unlock OEM Pricing Control & Buyer Trust
GeM has a brand approval mechanism where manufacturers can get their brand officially recognised on the platform. An approved brand on GeM signals authenticity to government buyers, prevents unauthorised dealers from misrepresenting your products, and — critically — allows you to set the base price that all resellers must follow.
Without brand approval, your products appear as generic listings. With approval, the brand name appears in search results, buyers can filter specifically for your brand, and your product's provenance is verified by the GeM system.
- Prevent Fake / Grey-Market ListingsUnauthorised sellers listing your product under your brand name — at wrong prices, wrong specs — are eliminable only after your brand is officially registered with GeM
- OEM Pricing SovereigntyAs the brand owner, you set the floor price. No authorised dealer can list below your approved base price, protecting your margins across the entire distribution network
- Government Buyer ConfidenceBuyers searching for specific brands get authenticated results. Your brand-approved listings appear with a verified indicator that unregistered brands cannot display
- Reseller Authorisation FrameworkOnce your brand is approved, TaxClue sets up the reseller authorisation system — so your authorised dealers can list your products while you remain in pricing and quality control
Timing is critical: If a reseller lists your product under your brand before you register — and makes sales — overriding their listing requires a formal dispute process that takes weeks. Register your brand first, before your distributors do it for you.
Brand Approval Process on GeM
Brand Eligibility Check
Confirm your brand is registered (TM registration preferred, application acceptable) and that you are the manufacturer or authorised brand owner. GeM cross-verifies brand ownership against IP India trademark records.
Day 1Documentation Prepared
Trademark registration certificate / TM application acknowledgment, brand logo files (PNG transparent, specific dimensions), manufacturer identity documents, product catalogue images prepared to GeM standards.
Day 1–3GeM Brand Registration Submitted
Brand registered on GeM portal under your seller account. Brand name, logo, brand story, manufacturer details entered. OEM relationship confirmed and reseller authorisation framework activated.
Day 3–5Approval & Reseller Setup
GeM reviews and approves brand registration (typically 3–7 working days). Authorised resellers added to the brand's approved reseller list. Existing non-authorised listings flagged for review.
Day 5–14Brand Approved vs Unapproved — What Buyers See
Product Catalogue Creation — Every Product Listed Correctly the First Time
A GeM product listing is not a simple form. Each category has a specific set of mandatory and optional technical parameters, image requirements, HSN code, product description format, and warranty / certification upload requirements. Incorrectly listed products are rejected, not found in buyer searches, or generate orders you cannot fulfil.
TaxClue creates your product catalogue from scratch — taking your product data and translating it into GeM-compliant listings that match buyer search behaviour, pass technical validation, and present your product credibly to government procurement officers.
- Correct Category SelectionGeM has 9,000+ categories. Listing in the wrong category means your product is invisible to buyers searching in the correct one — and may trigger a listing rejection
- HSN Code AccuracyWrong HSN code affects GST invoice generation, causes payment processing errors, and can result in order cancellations after fulfilment
- Product Images to SpecGeM has specific image dimension, resolution, background colour, and format requirements per category. Rejected images delay listing activation
- Mandatory vs Optional ParametersEach category has required technical parameters (voltage, dimensions, material, certification) that must be filled accurately — incomplete mandatory fields block listing approval
- Certification UploadBIS, ISI, FSSAI, drug licence, or product-specific certifications uploaded in the correct format and linked to the correct product listing
HSN Code Mapping
Correct 4/6/8 digit HSN code for each product — matched to GST rate and GeM category
MandatoryImage Preparation
White background, correct dimensions, multiple angles — per GeM category spec
Category-SpecificProduct Description
Keyword-rich, accurate descriptions that match government buyer search terms
SearchabilityTechnical Parameters
All mandatory specs filled accurately — prevents post-order disputes and cancellations
Accuracy CriticalCertification Upload
BIS/ISI/FSSAI/CDSCO certificates linked to each product listing correctly
ComplianceBulk Catalogue
50+ products handled via GeM bulk upload templates — consistent format throughout
ScaleCommon Catalogue Mistake: Sellers list a single "catch-all" product to cover multiple variants. GeM requires separate listings for different models, colours, capacities, or configurations. A single imprecise listing generates buyer queries, disputes, and cancellations — separate, accurate listings generate clean orders.
Service Catalogue Creation — Sell Services to Government Correctly
Service listings on GeM work differently from product listings. Services are listed by scope of work, service parameters, manpower composition, delivery location, and rate per unit of service — not by physical specifications. Government buyers search for services using service categories, scope, and location filters that are entirely different from product search behaviour.
TaxClue creates your service catalogue with correct SAC codes, service scope definitions, rate structures, and delivery parameters — formatted to pass GeM's service listing validation and appear in buyer searches for your service category.
- SAC Code AssignmentServices need the correct Services Accounting Code (SAC) under GST — wrong SAC creates invoice disputes, GST mismatches, and payment processing delays
- Scope of Work DefinitionGovernment buyers read SOW carefully — vague scope leads to disputes; over-specific scope limits buyer interest. TaxClue drafts SOW that is clear, comprehensive, and commercially attractive
- Rate Structure SetupServices can be priced per hour, per day, per person, per square foot, or per unit of output. Choosing the wrong rate unit creates pricing that is uncompetitive or unprofitable
- Delivery Location CoverageGeM service listings are location-tagged. Covering the right geographies — without over-committing to locations you cannot service — requires careful configuration
- Manpower & Resource DeclarationMany service categories require declared minimum manpower, qualifications, and equipment — TaxClue ensures these declarations are accurate and supportable
Product vs Service Catalogue — Key Differences
Service Category & SAC Code Mapping
Identify the correct GeM service category from 2,000+ service types. Assign SAC code. Confirm GST rate for invoicing.
Day 1Scope of Work & Rate Structure
Draft SOW, define deliverables, set rate unit (daily/monthly/per-visit), establish competitive market rate range.
Day 2–3Location Coverage & Resource Declaration
Map serviceable states/districts on GeM portal. Declare manpower, equipment, and qualifications required.
Day 3–4Listing Live & Bid-Ready
Service listing activated. TaxClue sets up notifications for service Bids (L1 tenders) in your category and location.
Day 5Product Listing Optimization — From Invisible to Top of Government Search
GeM's search algorithm ranks listings based on completeness, specification accuracy, seller rating, pricing, and compliance factor. A listing with all fields filled scores higher than an incomplete one — but the quality of what's filled matters as much as the quantity. Keyword usage in product names and descriptions, correct parameter values, and linked certifications all influence where your listing appears in a buyer's search.
Most GeM sellers list products quickly and incompletely — then wonder why they receive no orders. TaxClue's listing optimization audit reviews every active listing, identifies gaps and errors, rewrites descriptions, corrects parameters, adds missing certifications, and tracks the improvement in search ranking and inquiry volume.
🔍 What the Optimization Audit Covers
- Product name review — does it contain brand, model, key specification, and category keyword? Buyers search by spec terms, not generic names
- Category accuracy — is the product in the correct GeM category? Miscategorised products miss buyer searches in the right category entirely
- HSN code verification — confirmed against the National Customs Tariff and GeM's own HSN master
- Mandatory parameter completeness — every mandatory field identified and checked for accuracy
- Optional parameter completion — optional parameters that most competitors leave blank are filled, improving completeness score and reducing buyer queries
- Image quality check — dimensions, resolution, background, number of images, and angle coverage reviewed against category requirements
- Certification status — check expiry dates on all uploaded certificates; update any that are expired or near expiry
- Description keyword density — government procurement terminology added; vague marketing language replaced with specification-accurate content
- Competitor listing benchmark — your listing scored against top 5 competitors in the same category to identify gaps
- Pricing position — where your price sits relative to the category's direct purchase range and the typical winning RA price
Technical Specification Mapping — Match What Buyers Are Actually Looking For
Government buyers on GeM search using technical filters — they don't search for "good laptop" or "quality chair." They search for "Intel Core i5 11th Gen 8GB RAM 512GB SSD 15.6 inch FHD" or "500mm x 500mm ceramic floor tile, 8mm thickness, glazed, ISO 13006 compliant." If your product listing doesn't contain those exact specifications in the format the GeM search engine expects — your listing doesn't appear.
Technical specification mapping is the process of taking your product's actual technical data and precisely mapping it to GeM's parameter fields — so that when a buyer applies technical filters, your product appears in the filtered results. This is the highest-impact single intervention for listings that are active but receiving no views.
- GeM Parameter Field MatchingEach GeM category has specific parameter field names and value formats. "RAM" may be a dropdown (4GB / 8GB / 16GB) not a free-text field — entering "8 gigabytes" instead of selecting "8GB" means the filter doesn't find you
- Unit StandardisationGeM uses specific units for each parameter. Dimensions in mm, weight in kg, voltage in V — entering the right value in the wrong unit causes filter mismatches
- Variant SeparationA product available in multiple specifications (sizes, capacities, colours) must be listed as separate variants — not a single listing claiming to cover all. TaxClue structures variants correctly
- Compliance Parameter MappingStandards certifications (BIS No., ISI Mark, ISO standard, CDSCO registration) are specific parameter fields in regulated categories — not just document uploads
- Tender Spec Cross-ReferencingWhen a specific tender or Bid has been floated, TaxClue maps the tender's technical requirements to your product's existing specification to confirm match — or identifies what documentation would be needed to qualify
Specification Mapping in Practice — IT Hardware Example
IT & Electronics
Processor, RAM, storage, display, OS, connectivity — 12–20 parameters per category
High ComplexityFurniture
Dimensions, material, load capacity, finish, assembly — exact mm values required
PrecisionElectrical
Wattage, voltage, IP rating, BIS mark number, colour temperature, beam angle
ComplianceMedical Devices
CDSCO registration number, ISO class, measurement range, accuracy — 15+ parameters
RegulatedPricing Strategy Setup — Win Government Orders Without Selling at a Loss
Pricing on GeM is more complex than it appears. Government buyers compare your price against other GeM sellers, against the L1 (lowest price) in recent Reverse Auctions, and against a notional fair price the buyer has estimated. Price too high and you get no direct purchase orders. Price too low and you win orders but lose money after GeM service charges, GST, logistics, and packaging.
TaxClue's GeM pricing strategy service benchmarks your pricing against live competitor listings, recent RA winning prices, and the direct purchase sweet-spot for your category — then structures a pricing approach that is competitive, profitable, and sustainable across your entire product range.
- Competitor Price BenchmarkingLive analysis of the price range for your specific products on GeM — minimum, maximum, and median prices in your category and specification band
- GeM Service Charge AccountingGeM deducts ~0.5% as service charge from each order. This must be built into your listed price — sellers who forget this sell at below-intended margin on every order
- GST-Inclusive vs Exclusive StructuringGeM orders require GST-inclusive prices. Many sellers price the product and add GST — creating confusion in buyer comparisons. Correct pricing structure advised
- Direct Purchase vs RA PricingOptimal price for direct purchase (up to ₹25K/item) may differ from your Reverse Auction floor. TaxClue sets a sustainable RA floor — below which you should not bid regardless of competitive pressure
- Price Update StrategyGeM allows price updates. When raw material costs rise, when competitors change price, or when a new RA establishes a new market rate — TaxClue advises when and how to update prices without losing visibility
📦 Product Pricing
One-time goods supply
🔄 Rate Contract Pricing
Annual Rate Contracts (ARC)
🛠️ Service Pricing
Ongoing service contracts
| Pricing Factor | Correct Approach | Common Mistake |
|---|---|---|
| GeM Service Charge | Add ~0.5% to listed price | Forget — lose margin on every order |
| GST Component | Price listed as tax-inclusive | Price ex-GST — buyers compare wrong figures |
| Logistics Cost | Built into unit price for pan-India delivery | Added later — buyers see low price, dispute on delivery |
| RA Floor | Pre-calculated floor below which no bid is profitable | Bid to "win" RA — fulfil at a loss |
| Price Refresh | Updated when input costs or market changes | Static price — margin erodes as costs rise |
Category Addition & Modification — Expand What You Sell, Fix What's Wrong
A GeM seller account is not static. As your business grows, new product lines are added. New service areas are launched. A category that previously had low government demand suddenly becomes a large procurement category. Or a category you listed in has changed specifications and your listings need to be migrated to the updated category structure.
TaxClue manages ongoing category additions and modifications — handling the technical process of adding new product or service categories to your seller account, migrating listings when GeM updates category structures, and ensuring your account is always configured to reflect your current business capability.
- New Category AdditionAdding a product or service category that you currently supply but haven't listed on GeM — identifying the correct category, sub-category, and listing structure
- Category Migration After GeM UpdatesGeM periodically updates category structures, merges categories, or changes mandatory parameters. Existing listings may need to be re-listed in the new category structure — TaxClue handles this migration without losing listing history
- Secondary Category CoverageSome products qualify under multiple GeM categories. Listing in all applicable categories maximises the number of buyer searches where your product appears
- Category Eligibility AssessmentSome categories require certifications, licences, or minimum qualifications (medical devices: CDSCO; electrical: BIS; food: FSSAI). TaxClue confirms eligibility before listing — avoiding listings that will be rejected or suspended
- Category Removal & Suspension ResolutionIf a category has been suspended on your account (due to compliance issues, negative feedback, or GeM review), TaxClue diagnoses the cause and manages the reinstatement process
Add New Categories
Product or service categories you supply but haven't listed yet
Expand RevenueMigrate Categories
When GeM restructures or renames categories — listings migrated without history loss
ContinuityMulti-Category Setup
Products listed in all qualifying categories for maximum search coverage
VisibilityEligibility Checks
Certifications and licences confirmed before listing in regulated categories
ComplianceSuspension Resolution
Suspended categories diagnosed and reinstated — root cause fixed
RecoveryCategory Performance Review
Quarterly review of which categories are generating orders — low-performers optimised or replaced
StrategyProactive Strategy: TaxClue monitors GeM's category update notifications on your behalf. When GeM introduces a new category relevant to your products — or changes spec requirements in existing categories — you are notified and listings are updated before buyers start filtering by new parameters you haven't filled.
When to Add or Modify Categories
❓ Frequently Asked Questions
Zero orders after 3 months is almost always one of three problems — or a combination. First, your listings may not be appearing in buyer searches because mandatory technical parameters are unfilled or incorrectly entered (buyers use technical filters, and incomplete listings are filtered out). Second, your pricing may be significantly above the market rate for your category — buyers doing price comparison will choose a lower-priced seller even for direct purchases. Third, you may be listed in the wrong category — so buyers searching the right category never see your products. TaxClue's listing audit identifies which of these applies within 24 hours of reviewing your account. In most cases, fixing specification completeness alone is sufficient to start generating views and orders within 2–4 weeks.
A registered trademark (with a registration certificate) is the strongest basis for GeM brand approval. However, a trademark application acknowledgment (the TM-A filing receipt showing your application is pending) is also accepted by GeM for brand registration — you do not have to wait for registration to complete. If your brand has neither a registration nor a pending application, TaxClue recommends filing the trademark application first (which TaxClue can do), waiting for the acknowledgment (issued immediately on filing), and then proceeding with GeM brand approval. The entire sequence — TM filing, acknowledgment receipt, GeM brand registration — can be completed within 5–7 working days of engaging TaxClue. Do not delay brand approval waiting for TM registration to complete — that can take 18–24 months.
There is no published upper limit on the number of products a single seller can list on GeM. Sellers with 1 product and sellers with 10,000 SKUs both use the same platform. However, from a practical standpoint, listing quality matters far more than listing quantity — 10 precisely specified, well-photographed products will outperform 200 incomplete listings in search results and buyer trust. For large catalogues, GeM supports bulk listing via Excel upload templates — TaxClue prepares these templates for clients with 20+ products, ensuring correct category, HSN, parameters, and image links for each SKU. The upload process is then managed in batches, with quality checks applied before each upload to avoid mass-rejections.
Yes — GeM allows sellers to update product prices at any time, and price changes apply to new orders from the time of update. Existing orders that have already been placed (purchase order issued) retain the price at the time of the order — you cannot retroactively change the price of a confirmed order. There is one important constraint: GeM monitors for sudden large price increases in active listings, particularly for products on Annual Rate Contracts (ARCs). Significant price increases on ARC products may trigger a GeM review. For regular catalogue products, price updates are routine and unrestricted. TaxClue advises on the correct timing and magnitude of price updates — small, regular adjustments aligned with input cost movements are better than infrequent large jumps.
GeM has a structured delivery acceptance and rejection process. After delivery, the buyer has a defined acceptance window (typically 7–10 days from delivery) to accept or raise a dispute. If the buyer raises a rejection: (1) the buyer must specify the rejection reason and provide evidence (photos, test reports); (2) the seller can accept the rejection, arrange replacement, or contest it through GeM's dispute resolution mechanism; (3) contested rejections go to GeM's dispute team and, if unresolved, to an independent arbitrator. A buyer cannot simply reject a delivery without documented reason. The most common legitimate rejection reasons are: specification mismatch between what was ordered and delivered, damaged goods on arrival, and short delivery. TaxClue advises clients on how to document deliveries correctly (dispatch photos, delivery challan, POD) to defend against unjustified rejections, and manages the dispute filing process when a rejection appears unjustified.
⚠️ 8 Reasons GeM Accounts Sit Idle — and How to Fix Them
- All mandatory technical parameters blank — product filtered out of every buyer search that uses any specification filter; this is the single most common cause of zero orders
- Product listed in wrong category — a "solar panel" listed under "electrical accessories" instead of "solar energy products" is invisible to buyers browsing or searching the correct category
- Brand not approved — generic unbranded listings get far lower buyer confidence scores than brand-verified listings; buyers for high-value products specifically filter for brand-approved sellers
- Single image, poor quality — government procurement officers are risk-averse; a single blurry image signals a non-serious seller; 3–5 professional images per product are standard
- Listed price includes GST twice — a common mistake is listing an ex-GST price and then adding the GST at checkout, making the effective price appear wrong to buyers who are comparing GST-inclusive rates across sellers
- Certifications expired and not renewed — GeM verifies certificate validity; expired BIS, ISO, or FSSAI certificates cause listing suppression or suspension without any notification to the seller
- Service listing covering geographies seller cannot actually service — government buyers check if their district is covered before placing a service order; claiming all-India coverage without the ability to deliver damages rating when commitments aren't met
- No Reverse Auction participation — sellers who only wait for direct purchase orders miss the bulk of GeM's order volume, which flows through Bids and Reverse Auctions for orders above ₹25,000/item
Trusted by 10,000+ Clients Across India
4.9 / 5 average rating · Google Reviews · Verified GeM sellers
"We had 34 products listed on GeM for 5 months with zero orders. TaxClue did an audit in 24 hours and found that all our mandatory technical parameters were blank. Fixed across all 34 listings in 3 days. First order came in within 2 weeks. We'd been invisible to every buyer using a specification filter."
"TaxClue registered our brand on GeM before our own distributors got there. Three months later, two of our dealers tried to list our products — they were flagged as requiring our authorisation. We control all pricing. Without TaxClue's advice to move first, we'd have had a pricing war with our own channel."
"Our facility management services were listed on GeM but we'd placed in the wrong SAC code category. No buyer searching for housekeeping services was finding us. TaxClue corrected the category and scope of work, added our 8 serviceable states, and set up day rate pricing correctly. First housekeeping service order within 3 weeks."
"TaxClue's pricing analysis showed we were 18% above the typical direct purchase range for our category — because we'd forgotten to account for GeM service charges and were pricing from our retail price sheet. Repriced correctly, started receiving direct purchase orders that same week. Simple error, huge impact."
"When GeM restructured the medical device categories, all 22 of our listings were displaced and stopped appearing in searches. TaxClue identified this within a week, remapped all 22 products to the new CDSCO-linked categories with correct registration numbers in the parameter fields. No interruption to our order flow."
"TaxClue mapped the technical specifications for our range of 60 IT hardware SKUs — laptops, desktops, servers, UPS. Every mandatory parameter filled to the correct GeM dropdown value. When a government university floated a Bid for 200 laptops with specific specs, our listing matched 100% of the Bid's technical requirements. We won."
Complete Your GeM & Compliance Journey
Your GeM Account Is Ready. Your Listings Are Not.
Registration is the beginning. Revenue is what matters. TaxClue's GeM Seller Success services fix every gap between your registered account and your first government purchase order — and keep it optimised as your business grows.
🔒 Confidential · Account audit in 24 hours · 4.9★ · All 7 services · Products & Services Both · OEM & Reseller