The ODOP programme under PM FME scheme identifies and promotes unique products from each district of India. Access branding support, GI tags, common facility centres, export promotion, and e-commerce integration on Amazon Saheli and Flipkart Samarth.
How MSMEs Can Register & Benefit from ODOP
From identifying your district product to accessing subsidies, branding support, GI tags, and global markets — a complete ODOP roadmap for entrepreneurs.
Understand the ODOP Programme & PM FME Linkage
The One District One Product (ODOP) programme identifies a unique product from each district based on existing clusters, traditional skills, and market potential. For food products, ODOP is implemented under the PM Formalization of Micro Food Processing Enterprises (PM FME) scheme with a total outlay of ₹10,000 crore over 5 years. For non-food products, it operates through the Ministry of Commerce’s Districts as Export Hubs initiative. Currently, 741 districts across India have identified their ODOP products spanning food processing, textiles, handicrafts, spices, and more.
Identify Your District’s ODOP Product
Check your district’s identified ODOP product on the PM FME portal (pmfme.mofpi.gov.in) or the ODOP portal (odop.mofpi.gov.in). Examples: Amritsar — papad, Lucknow — food products/Chikankari, Muzaffarpur — litchi, Bastar — tamarind, Thanjavur — art plate. If your existing business or planned venture aligns with the district’s ODOP, you are eligible for priority support including credit-linked subsidy, branding assistance, and market linkage. Products not matching ODOP can still avail PM FME benefits but without ODOP-specific branding support.
Apply for PM FME Credit-Linked Subsidy
Under PM FME, eligible micro food processing enterprises get a credit-linked capital subsidy of 35% (maximum ₹10 lakh) for upgrading their unit — new machinery, packaging equipment, quality testing lab, and infrastructure. Apply through the PM FME portal: Register → Fill application with business details, project cost, and bank loan details → Submit DPR (Detailed Project Report) → District-level committee evaluates → Bank sanctions loan with 35% subsidy from government. Existing enterprises and new units both eligible. Self-Help Groups (SHGs) get seed capital of ₹40,000 per member for working capital.
Access Common Facility Centres (CFCs)
The government establishes Common Facility Centres (CFCs) in ODOP districts that provide shared infrastructure: processing and packaging equipment (cold storage, sorting, grading, packaging lines), quality testing labs (FSSAI, NABL-accredited), incubation kitchens for product development, and common branding and marketing services. CFCs receive up to ₹3 crore in government support. MSMEs in the district can use CFC facilities at subsidized rates, significantly reducing their capital expenditure. Check with your District Industries Centre (DIC) for CFC availability.
Get GI Tag Protection for Your Product
If your ODOP product has geographic uniqueness, apply for a Geographical Indication (GI) tag through the GI Registry (ipindia.gov.in). The government provides financial and technical support for GI registration under ODOP. A GI tag: prevents unauthorized use of the product name by non-origin producers, enables premium pricing (GI-tagged products command 20–200% premium), facilitates export (GI is recognized under WTO TRIPS), and builds brand trust. The application requires: proof of geographic origin, unique quality characteristics, traditional production process, and association of producers. Processing time: 12–18 months.
Leverage Branding, Marketing & Packaging Support
ODOP provides comprehensive branding support: ODOP brand development with standardized packaging design and labelling, participation in national trade fairs (IITF Delhi, India Food Expo, regional exhibitions) with government-funded stalls, digital marketing training through National Institute of Food Technology (NIFTEM), and product photography and catalogue creation for e-commerce listings. The PM FME scheme allocates specific funds for marketing and branding at the district level. State Resource Agencies (SRAs) conduct market research and help develop marketing strategies for ODOP products.
Onboard E-Commerce Platforms
The government has signed MoUs with major e-commerce platforms for ODOP products: Amazon Saheli (dedicated ODOP storefront, zero commission for initial period), Flipkart Samarth (free onboarding, cataloguing, and logistics for artisans), Meesho (reseller model for local products), and the ONDC network (open protocol e-commerce). The PM FME scheme covers onboarding costs including product photography, catalogue creation, and initial logistics. District-level workshops are conducted to train producers on e-commerce operations, inventory management, and customer service.
Quality Improvement & Certification
To access premium markets and exports, ODOP products need quality certifications: FSSAI license (mandatory for all food products), AGMARK (agricultural produce grading), India Organic / NPOP certification (for organic products), BIS ISI mark (for manufactured goods), and Halal / Kosher certification (for specific export markets). The ODOP programme provides: free quality testing at CFC labs, subsidized certification costs, training on food safety and hygiene (FSSAI’s Food Safety Training and Certification programme), and handholding for export quality compliance. ZED certification from the Ministry of MSME (up to 80% subsidy for micro enterprises) adds credibility.
Tap Into Export Promotion Under Districts as Export Hubs
The Districts as Export Hubs initiative (Ministry of Commerce) identifies export-potential products from each district and provides end-to-end support: IEC (Import Export Code) registration, buyer-seller meets with international buyers, product-specific export documentation (phytosanitary certificates, certificates of origin, quality test reports), and logistics support through the National Logistics Policy. APEDA supports agricultural exports, while the Spices Board, Tea Board, Coffee Board, and Coir Board support their respective commodities. Export incentives under RoDTEP (Remission of Duties and Taxes on Exported Products) provide 0.5–4.3% of FOB value as refund.
Register & Access All ODOP Benefits — Step Summary
Step 1: Get Udyam MSME registration (free, online at udyamregistration.gov.in). Step 2: Register on PM FME portal (pmfme.mofpi.gov.in) for food products or District Industries Centre (DIC) for non-food products. Step 3: Apply for credit-linked subsidy with your bank. Step 4: Get FSSAI license and relevant quality certifications. Step 5: Access CFC facilities in your district. Step 6: Apply for GI tag (if applicable). Step 7: Onboard e-commerce platforms. Step 8: Get IEC and explore export markets. TaxClue can assist with every step — from MSME registration to export documentation.