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TaxClue / CONSUMER PROTECTION

Consumer Protection — Guides, Updates & Practical Insights

Understand Consumer Protection with practical, easy-to-follow guidance — from the basics through registration, returns, compliance and notices.

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The complete Consumer Protection guide

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CONSUMER PROTECTION · COMPLETE GUIDE

Guidelines 5–10 of the Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024, with the guidance note: substantiation, disclosures and aspirational claims

Generic words such as 'clean', 'green', 'eco-friendly', 'sustainable' and 'natural' may not be used without adequate, accurate and accessible qualifiers, substantiation and disclosure. Every claim needs accessible verifiable evidence from independent studies or third-party certifications. Material...

Updated 03 Oct 20268 min read✓ Reviewed
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Latest Consumer Protection insights

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Consumer Protection

Rules 1 and 2 of the Consumer Protection (E-Commerce) Rules, 2020: commencement, scope and which e-commerce entities, marketplaces and foreign platforms are covered

The Consumer Protection (E-Commerce) Rules, 2020 were notified as G.S.R. 462(E) on 23 July 2020 and came into force on the date of publication in the Official Gazette. Rule 2 applies them to all goods and services bought or sold over a digital or electronic network, all models of e-commerce and all...

6 min read03 Oct 2026
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Consumer Protection

Rule 3 of the Consumer Protection (E-Commerce) Rules, 2020: definitions of e-commerce entity, marketplace and inventory models, seller, platform, grievance and ranking

Rule 3(1) has twelve definitions, clauses (a) to (l). An e-commerce entity owns, operates or manages a digital or electronic facility or platform for electronic commerce but does not include a seller offering goods on a marketplace. A marketplace e-commerce entity only provides the technology...

6 min read03 Oct 2026
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Consumer Protection

Rule 4(1)–(3) of the Consumer Protection (E-Commerce) Rules, 2020: the nodal officer resident in India, the information every platform must display and the bar on unfair trade practices

Rule 4(1), as substituted by G.S.R. 328(E) of 17 May 2021, requires a company, a foreign company or an overseas office, branch or agency owned or controlled by a person resident in India to appoint a nodal officer or an alternate senior designated functionary resident in India. Rule 4(2) requires...

6 min read03 Oct 2026
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Consumer Protection

Rule 4(4)–(7) of the Consumer Protection (E-Commerce) Rules, 2020: the grievance officer, time limits for complaints, imported goods and the National Consumer Helpline

Under rule 4(4) every e-commerce entity must have an adequate grievance redressal mechanism, appoint a grievance officer and display the officer's name, contact details and designation. Under rule 4(5) the officer must acknowledge a complaint within forty-eight hours and redress it within one month...

6 min read03 Oct 2026
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Consumer Protection

Rule 4(8)–(11) of the Consumer Protection (E-Commerce) Rules, 2020: cancellation charges, explicit consent, refunds in a reasonable period and the bar on price manipulation, with the sub-rules added from 2027

Today an e-commerce entity cannot charge for cancellation unless it bears similar charges when it cancels unilaterally, must record consent only through an explicit and affirmative action (no pre-ticked boxes), must pay accepted refunds within a reasonable period, and must not manipulate prices to...

6 min read03 Oct 2026
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Consumer Protection

Rule 5(1), (2), (4) and (5) of the Consumer Protection (E-Commerce) Rules, 2020: a marketplace's IT Act exemption conditions, seller undertaking, terms and seller records, with the 2027 data and fee bars

A marketplace that wants the exemption under section 79(1) of the Information Technology Act, 2000 must comply with section 79(2) and (3). It must make sellers undertake that descriptions, images and content are accurate, must set out in its seller terms any differentiated treatment, and must take...

6 min read03 Oct 2026
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Consumer Protection

Rule 5(3) of the Consumer Protection (E-Commerce) Rules, 2020: what a marketplace must display about sellers, returns, ratings, ranking parameters and differentiated treatment

A marketplace must display, "in a clear and accessible manner ... displayed prominently to its users at the appropriate place on its platform", six items: details about sellers, a ticket number for each complaint, return, refund and similar information, payment information, the information sellers...

6 min read03 Oct 2026
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Consumer Protection

Rule 6(1)–(3) of the Consumer Protection (E-Commerce) Rules, 2020: sellers on a marketplace, unfair trade practices, posing as consumers to post reviews and the duty to take back defective, deficient, spurious or late goods

A seller on a marketplace must not adopt any unfair trade practice (rule 6(1)), must not falsely represent itself as a consumer to post reviews or misrepresent quality or features (rule 6(2)), and must not refuse to take back goods, withdraw services or refund the consideration where goods or...

5 min read03 Oct 2026
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Consumer Protection

Rule 6(4) and (5) of the Consumer Protection (E-Commerce) Rules, 2020: the seller's contract with the marketplace, its grievance officer and the details it must provide, with the 2027 additions

A seller on a marketplace must have a prior written contract with the platform, appoint a grievance officer who acknowledges complaints within forty-eight hours and redresses them within one month, keep advertisements consistent with the real characteristics of the goods, and give the platform its...

6 min read03 Oct 2026

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