Guidelines 5–10 of the Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024, with the guidance note: substantiation, disclosures and aspirational claims
Generic words such as 'clean', 'green', 'eco-friendly', 'sustainable' and 'natural' may not be used without adequate, accurate and accessible qualifiers, substantiation and disclosure. Every claim needs accessible verifiable evidence from independent studies or third-party certifications. Material...
Read Complete Guide →