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Specimen Deed of Sale of Business with Assignment of Goodwill — Format 2026

VS Vikas Sharma 📅 March 25, 2026 ⏱️ 6 min read 👁️ 0 views

What Is a Sale of Business?

A sale of business (also called business transfer or going concern sale) involves the transfer of an entire business undertaking — including all assets (tangible and intangible), liabilities, employees, contracts, licenses, and goodwill — from the seller to the buyer. Under Indian law: this can be structured as: (a) a slump sale (entire undertaking for a lump sum — Section 2(42C) of the Income Tax Act), (b) an itemised sale (individual assets sold separately), or (c) a business transfer agreement (BTA). The deed must comprehensively cover all assets and liabilities being transferred to avoid disputes.

Specimen Deed — Sale of Business

[Illustrative format]

DEED OF SALE OF BUSINESS

This Deed is made on [Date] at [City]

BETWEEN:

[Seller Name — Individual/Firm/Company], [Address] (the "Seller/Transferor")

AND

[Buyer Name — Individual/Firm/Company], [Address] (the "Buyer/Transferee")

RECITALS

(a) The Seller has been carrying on the business of [Nature of Business] at [Address] under the name and style of "[Business Name]" (the "Business").

(b) The Seller desires to sell and the Buyer desires to purchase the Business as a going concern, including all assets, liabilities, goodwill, and the right to use the business name, on the terms set out herein.

OPERATIVE CLAUSES

1. Sale of Business: The Seller hereby sells, transfers, conveys, and assigns to the Buyer the Business as a going concern, including ALL assets listed in Schedule A and ALL liabilities listed in Schedule B, together with the goodwill of the Business, with effect from [Transfer Date] (the "Effective Date").

2. Consideration: The total consideration for the sale is Rs. [Amount] (Rupees [Words] only) — payable as: (a) Rs. [Amount] on execution of this Deed, (b) Rs. [Amount] within [30/60] days, (c) Rs. [Amount] held in escrow for [6/12] months for indemnity claims. The allocation of consideration among different asset categories is set out in Schedule C [for tax purposes: tangible assets, intangible assets/goodwill, inventory].

3. Schedule A — Assets Transferred:

(a) Immovable Property: [Description of premises — by separate registered conveyance deed if owned] / [Assignment of lease if leased]

(b) Movable Assets: Plant, machinery, equipment, furniture, vehicles — as per list in Annexure 1

(c) Inventory: Raw materials, work-in-progress, finished goods — valued at Rs. [Amount] as on the Effective Date

(d) Book Debts: Trade receivables as per list in Annexure 2

(e) Contracts: All contracts, agreements, purchase orders, and customer commitments — as per list in Annexure 3 [subject to consent of counterparties where required]

(f) Intellectual Property: Trademarks, trade names, patents, copyrights, designs, domain names — as per Annexure 4

(g) Goodwill: The goodwill of the Business including the right to use the business name "[Business Name]" and all associated brand value

(h) Licenses and Permits: All business licenses, permits, registrations, and approvals — to the extent transferable

(i) Records: All business records, customer databases, supplier databases, employee records, and financial records

4. Schedule B — Liabilities Assumed:

(a) Trade creditors as per list in Annexure 5

(b) Employee liabilities — gratuity, leave encashment, PF arrears

(c) Outstanding statutory dues — GST, TDS, property tax

(d) [Specifically EXCLUDED liabilities: pre-transfer litigation, undisclosed liabilities, tax demands relating to pre-transfer period]

5. Employees: All employees of the Business as on the Effective Date shall be transferred to the Buyer on terms and conditions not less favorable than their existing terms. The Buyer shall: (a) recognize their continuity of service, (b) absorb all employee liabilities (gratuity, leave, PF), (c) not retrench any employee for [12] months from the Effective Date. Employees who do not consent to transfer shall be dealt with by the Seller.

6. Seller's Non-Compete: The Seller shall NOT, directly or indirectly, carry on, engage in, or assist any business that competes with the Business within [City/State/India] for a period of [3/5] years from the Effective Date. [Note: Non-compete restrictions must be reasonable in scope and duration to be enforceable — Section 27 Indian Contract Act permits reasonable non-compete in the sale of goodwill.]

7. Seller's Warranties: The Seller represents and warrants: (a) good and marketable title to all assets, (b) no undisclosed liabilities, (c) all material contracts are valid and subsisting, (d) no pending litigation that could materially affect the Business, (e) all tax returns filed and taxes paid up to the Effective Date, (f) all necessary consents obtained (or will be obtained), (g) employee records are accurate and complete, (h) no environmental liabilities.

8. Indemnity: The Seller indemnifies the Buyer against all losses arising from: (a) breach of any warranty, (b) undisclosed liabilities relating to the pre-transfer period, (c) tax demands for the pre-transfer period, (d) third-party claims arising from the Seller's acts before the Effective Date. Indemnity claims must be notified within [12/24] months. Maximum indemnity: [X]% of the consideration.

9. Transition: The Seller shall: (a) cooperate with the Buyer for a period of [3/6] months post-transfer for smooth transition, (b) introduce the Buyer to key customers, suppliers, and stakeholders, (c) provide access to knowledge, relationships, and business processes, (d) not solicit the Business's customers or employees for [3/5] years.

Slump Sale vs Itemised Sale — Tax Implications

FeatureSlump SaleItemised Sale
DefinitionEntire undertaking for lump sum (S.2(42C) IT Act)Individual assets sold separately
ConsiderationNot split among assetsAllocated to each asset
Capital GainsLTCG/STCG on net worth of undertakingCapital gains on each asset separately
GSTNot applicable (transfer of going concern — exempt)GST on each asset at applicable rate
Stamp DutyOn conveyance value of immovable propertyOn each immovable property separately
Depreciation (Buyer)On allocated consideration or FMVOn individual asset purchase price

GST Exemption for Going Concern

Under Entry 2 of Schedule II read with Notification 12/2017 (CGST): transfer of a business as a going concern is EXEMPT from GST — no GST is payable on the transfer consideration. Conditions: (a) the transfer must be of the ENTIRE business (or an independent part thereof), (b) as a going concern — with all assets and liabilities, (c) the business must continue to operate after transfer. If individual assets are sold separately (not as a going concern): GST applies at the applicable rate on each asset.

Non-Compete in Sale of Goodwill

Under Section 27 of the Indian Contract Act: agreements in restraint of trade are generally VOID. However: the Exception to Section 27 permits a non-compete clause in the sale of goodwill of a business — the seller may agree not to carry on a similar business within specified local limits, as long as the buyer or a successor continues to carry on the business. The restriction must be REASONABLE in: (a) geographic scope, (b) duration, (c) nature of restricted activities. Courts assess reasonableness case by case — a 5-year non-compete within the same city is generally upheld; a 20-year nationwide restriction may be struck down as unreasonable.

Disclaimer: This article is for informational purposes only and does not constitute legal or professional advice. While every effort has been made to ensure accuracy based on the latest laws and amendments, readers should consult a qualified professional before acting on any information provided. For expert assistance, contact us.

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❓ Frequently Asked Questions
What is the difference between slump sale and itemised sale?
Slump Sale: entire business undertaking transferred for a LUMP SUM — consideration is NOT allocated among individual assets. Capital gains computed on net worth of the undertaking. GST EXEMPT (going concern transfer). Simpler structurally. Itemised Sale: individual assets sold SEPARATELY — consideration allocated to each asset. Capital gains computed on each asset individually (with different cost bases and holding periods). GST APPLICABLE on each asset at the applicable rate. More complex but allows tax-efficient allocation. Choice depends on: tax efficiency, GST impact, and the parties' preference.
Is non-compete enforceable in sale of business?
YES — Section 27 Exception of the Indian Contract Act SPECIFICALLY permits non-compete in the SALE OF GOODWILL. The seller can agree not to carry on similar business within specified local limits, as long as the buyer continues the business. The restriction must be REASONABLE in: (1) geographic scope — within the city/state where the business operates, (2) duration — typically 3-5 years, (3) nature of activities restricted. Courts assess reasonableness case by case. Note: post-employment non-compete (for employees leaving a job) is generally VOID under Section 27. The sale of goodwill exception is specifically for business sales.
What employees' rights apply in business transfer?
When a business is transferred as a going concern: (1) employees are generally transferred to the buyer on terms NOT less favorable than existing, (2) continuity of service is recognized — the buyer counts the employee's service from their original joining date (important for gratuity, leave), (3) the buyer assumes employee liabilities — gratuity, PF, leave encashment, ESIC, (4) under Industrial Disputes Act Section 25FF: transfer of an undertaking is NOT retrenchment — employees continue with the new employer, (5) employees who refuse transfer may be dealt with by the seller. Best practice: obtain employee consent, provide transition communication, and honor all existing terms.
Is GST applicable on sale of business as going concern?
NO — transfer of a business as a GOING CONCERN is EXEMPT from GST under Entry 2 of Schedule II read with Notification 12/2017 (CGST). Conditions: (1) entire business (or independent part) must be transferred, (2) transfer must be as a going concern — with all assets and liabilities, (3) the business must continue operating after transfer. If only individual assets are cherry-picked (not the entire business): GST applies at applicable rates on each asset. The exemption is a significant advantage of structuring business sales as going concern transfers rather than asset sales.
What should be included in the asset schedule?
The asset schedule (Schedule A) should comprehensively list ALL assets being transferred: (1) IMMOVABLE PROPERTY — with full description (address, survey no., area, title), (2) MOVABLE ASSETS — plant, machinery, equipment, vehicles, furniture (with serial numbers and values), (3) INVENTORY — raw materials, WIP, finished goods (with valuation methodology), (4) BOOK DEBTS — trade receivables list with aging, (5) CONTRACTS — all customer/supplier/vendor contracts, (6) INTELLECTUAL PROPERTY — trademarks, patents, copyrights, domain names, (7) GOODWILL — business name, brand value, customer relationships, (8) LICENSES — all permits, registrations, approvals, (9) RECORDS — business data, customer databases, financial records. Missing any asset creates ambiguity about whether it was transferred.

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