Search: sponsored listings
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September 2026
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Legal & DisputesE-Commerce Rules amended: sponsored listings to be disclosed, “prior price” defined for discounts, yearly dark-pattern self-audit — in force from 1 January 2027
In force from 1 January 2027Rule changeThe Department of Consumer Affairs has amended the Consumer Protection (E-Commerce) Rules, 2020 through the Consumer Protection (E-Commerce) (Amendment) Rules, 2026. Every e-commerce entity must join the National Consumer Helpline convergence process. New duties cover complaints, search results, sponsored listings, price reductions, dark patterns and seller disclosures. The Rules come into force on 1 January 2027.
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