Search: dark patterns
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September 2026
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Legal & DisputesCCPA imposes ₹10 lakh penalty on Rapido for pre-ride “pay more” prompts held to be dark patterns
₹10 lakh penalty on RapidoThe Central Consumer Protection Authority has imposed a ₹10 lakh penalty on Roppen Transportation Services Private Limited, which operates Rapido, for misleading advertisements, unfair trade practices, unfair contract and dark patterns. Prompts asking riders to add to the fare before a ride was confirmed were held to be “confirm shaming”, and the colour-coded price slider “interface interference”.
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Legal & DisputesE-Commerce Rules amended: sponsored listings to be disclosed, “prior price” defined for discounts, yearly dark-pattern self-audit — in force from 1 January 2027
In force from 1 January 2027Rule changeThe Department of Consumer Affairs has amended the Consumer Protection (E-Commerce) Rules, 2020 through the Consumer Protection (E-Commerce) (Amendment) Rules, 2026. Every e-commerce entity must join the National Consumer Helpline convergence process. New duties cover complaints, search results, sponsored listings, price reductions, dark patterns and seller disclosures. The Rules come into force on 1 January 2027.
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